Print this page Click here to hear a personal message from Don Collier Dear Friend,

Robert Collier

My dad is the acknowledged “Father of direct mail advertising.”

That's saying a lot. Well, Dad was the best copywriter who ever lived and if he were alive today, he'd tell you keep reading if you want to learn more...

Mail order was good to Dad back in his day. It was hands-down the fastest, easiest, most reliable way to sell any product or service.

But what set my father apart from other talented copywriters was his unique time-proven copywriting formula.

Still today his formula is practically fool-proof. It works like magic!

Whenever you use Dad’s formula, you instantly capture the attention of your readers and sustain their avid interest paragraph after paragraph. Even using it haphazardly can automatically amplify your readers’ hidden desire … until the only logical choice for them is to buy!

Dad got a lot of mileage out of his copywriting formula ... selling books, stocks and bonds, jewelry or commodities such as raincoats, fertilizers, trench machinery, handkerchiefs or even coal by the carload … and more.

Dad’s copywriting formula unfailingly won more customers’ hearts letter after letter he wrote, mailing after mailing he sent … it was magical!

It’s true that my father had a magic gift with words, but fortunately for the rest of us, his copywriting formula doesn’t rely on writing talent to make it work.

The formula works just as well for copywriters who are starting out, as it does for the seasoned veterans who earn seven figures annually.

When Dad passed on in 1950, his legacy included his priceless gift for all of us. Now you, too, can get access to his 67-year old tested formula to increase your copy’s selling-power many times over.

I’m going to tell you how in a minute, but I first want to take a moment and describe what Dad’s copywriting formula was all about. And don’t worry because it’s not complicated.

Fact is - it’s so ridiculously simple to remember it can be scribbled on the back of a matchbook cover!

Here’s the Formula in a nutshell: “No matter what product or service you write about, you must first find out the ‘mental conversations’ your prospective customers are having about your offer.”

That’s it. Simple isn’t it?

Yet, it is this simple formula that made Dad the “father of direct mail.”

That brings me to the reason why I’m writing this online letter. Because, for the first time ever, my family and Robert Collier Publications, Inc. is making Dad’s crowning achievement, the original 1937 Robert Collier Letter Book, now available in a “digital” edition.

Now it’s easier than ever before for you to master the Robert Collier Copywriting Formula for creating winning copy because you get to read and analyze how Dad applied it in 148 letter examples, along with his personal commentary for each letter!

Introducing The Robert Collier Letter Book
(Digital Edition) Include 148 Of The World's
All-Time Greatest Sales Letters

Let me switch gears and talk “marketing” for a moment, okay?

Would you agree that one of the most reliable ways to improve your marketing results is to model other campaigns and promotions that work?

And would you also agree that with each new web site that goes live … and with each direct mail package that hits your mail box … it is getting harder to figure out which promotions are worth your study and time?

That’s exactly why successful marketers turn to The Robert Collier Letter Book and why you should too.

Fact is, Dad’s 1937 Letter Book is ready-at-hand on the bookshelves of many of the world’s top copywriters such as Gary Halbert, John Carlton, Joe Sugarman, Ted Nicholas, Dan Kennedy and Bob Bly (just to name a few).

The book is an ageless classic that’s packed with the timeless principles that Dad used to build many business empires. Best of all, these ideas are as original, fresh and compelling today as they were when my Dad invented them!

After you have it in your marketing library, scroll down the digital pages and notice how The Robert Collier Letter Book is part autobiography and part instruction manual that truly reveals my father’s most profitable sales letters and most prized copywriting secrets.

Listen To These Rave Reviews

But don’t take my word for it just because I’m Robert Collier’s son. Take a moment to read and listen to what the world’s top living copywriters have to say:

Joe Sugarman

Dan Kennedy

Bob Bly

Gary Bencivenga

Robert Collier Publications Has Finally Authorized The
“Digital Release” of the Original 1937 Letter Book

Now, with the release of the first and only digital version of The Letter Book authorized by Robert Collier Publications, Inc., you can see for yourself why seasoned marketers read and re-read their copies of The Letter Book until the dog-eared pages are filled with notes and the cover is tattered and torn.

The Digital Edition is an exact replica of the original 1937 edition, as my father himself wrote and published it.

You get the same 466-page text … the same author’s preface … the same 148 sales letters and dozens of leads, closes, and hooks … the same 59 charming illustrations … the same concise analysis that Daddy first laid down on paper. All delivered as a downloadable, PC- and Mac-friendly PDF.

Click here to see the differences between the 1937 and 1950 Editions.

My father literally wrote thousands of sales letters during his illustrious career. And when he sat down to pen The Letter Book, he culled from his files the “best of his best” … the letters that consistently generated the largest volume of sales and revenue.

Such as the “Harvard Classics 5-Foot Shelf of Books,” which helped generate a 34.5 percent profit the first six months the books were being sold via direct mail … or the letters that helped nab 75,000 subscribers for the brand-new Business Week magazine from a list of 200,000 prospects …

There were also the “O. Henry” promotions that sold more than $2 million worth of these popular books in the early 1900s.

These letters, the “Giants of Direct Mail,” are simply structured and finely honed without a bit of space wasted on unnecessary words. Reading, studying, analyzing and even “rewriting” them by hand is best to improve your copywriting ability because you’ll find yourself “thinking” like my father!

Collier Letter Book Reveals Universal Principles
That Govern Your Marketing Success

Although my father is often described as a copywriter or a direct marketer, I know him to be much more than that.

You see, copywriting and direct marketing are just things that Dad did. If I had to define who my father was … I’d say he was a student of human nature. That’s where his copywriting formula came from, remember?

Whether Dad spun tales for his wide-eyed children after dinner, or if he wrote sales letters for his clients, his keen insight into what makes people tick was the true secret behind his success.

It’s the secret ingredient that makes The Letter Book an enduring classic.

Like a mechanic propping open a car hood to point out how the engine propels an automobile, Dad used thoughtful analysis and concise explanations to shine a light on why his best-selling letters worked so well.

The principles of direct marketing that he presents are timeless and universal. You can count on them as much as you count on the sun rising in the east and setting in the west.

These tested principles work … regardless of industry, user, or product and regardless of whether you’re marketing online or in the “real world.”

Lessons From The Robert Collier Letter Book

Take a quick look at the treasure trove of marketing wisdom contained in The Robert Collier Letter Book -- these are just a few samples of the timeless lessons you’ll unearth when you download your own personal copy today:

And of course, there’s more... much, much more!

Three More Important Reasons Why It Makes Sense To Download The Robert Collier Letter Book Today

Because you’re ordering online today, you’ll also receive three valuable bonuses to help you achieve your marketing goals even more quickly.

Everything You Need to Know to Entice More Prospects
to Buy … for Less than 10 cents a day!

So what is it worth to you to gain access to an insider’s peek at the step-by-step reasoning and approach behind the most successful marketing campaigns in the world? How much more profitable will your business be once you have this priceless education?

Until recently, copies of The Robert Collier Letter Book have sold for no less than $200 … in some cases up to $1,200 on eBay!

At that price, copies were being snapped up … while putting The Robert Collier Letter Book out of financial reach for many marketers.

But The Letter Book is too important a work to justify limiting access to a small number of marketers. And this is why Robert Collier Publications, Inc. has decided to issue a digital version of the Original 1937 Edition.

By eliminating the printing, handling and shipping costs that are incurred when selling a printed book, we are able to drop the price from $200.00 to a level that any serious marketer can afford … $29.95.

That’s less than 9 cents a day out of your pocket for the next year … but you’ll reap the benefits for decades to come … as long as you’re in business.

Plus, your purchase will also help spread the word about my father’s tremendous contributions to the field of direct marketing.

And if that isn’t enough, your decision to download The Robert Collier Letter Book is of course, risk-free. (Dad wouldn’t have it any other way.)

This Digital Version Is a Handy Resource … Even If You Already Own a “Hard Copy” of The Letter Book

If you own a hardcover or paperback version of The Robert Collier Letter Book, you’ll find the digital version a valuable complement to your resource library for several reasons:

• You’ll finally have a searchable edition of the book. Can’t find the sales letter you’re looking for? Use the search function to find the sales letter using a few key words.
  
  
• You’ll have The Letter Book at your fingertips. Don’t like lugging books with you on business trips or your daily commute? The digital edition puts the entire 466-page Letter Book just a few keystrokes away on your laptop. (And if you don’t want to take up valuable memory with the book, you can also order it on CD-ROM.)
  
  
• You can print pertinent pages. No more running to the copy shop when you want to share one of Collier’s letters with a colleague or marketing vendor. Just print the pertinent pages.

Direct Marketing Experts Agree: The Robert Collier
Letter Book Belongs in Your Marketing Library

((audio testimonial))

((audio testimonial))

((audio testimonial))

((audio testimonial))

((audio testimonial))

((audio testimonial))

((audio testimonial))

This Is the Most Sought-After Private Swipe File
Created by The Father Of Direct Mail Advertising

The lessons contained within The Robert Collier Letter Book have produced reliable results for decades. And they’ll continue to work for decades more. The only question is how you’ll apply them to your business.

There really is no way you can lose with this offer … unless, of course, you don’t say, “YES.”

So do yourself a favor. Reach into your wallet … pull out your credit card … then click the “DOWNLOAD NOW” button below.

You’ll be taken immediately to our secure order page, where you can place your risk-free order and download the Unedited Version of the Original 1937 classic, The Robert Collier Letter Book – my dad’s masterpiece and crowning achievement.

Copywriters “in the know” agree that The Letter Book is one of - if not THE – most important marketing books to own on the planet.

You know why? Simply because it contains the dozens of universal, timeless marketing principles I’ve been talking about in this online letter – and more than 148 examples of these principles that successfully apply Dad’s copywriting formula.

Any one of these lessons could be the one that takes your marketing from ho-hum to out of this world. Aren’t you ready to discover which one?

Hope Our Paths Cross Often,

Clay Collier, Shareholder
Robert Collier Publications, Inc.

P.S. Before I forget, my family and Robert Collier Publications, Inc. want to offer you another free gift just for reading this far. It’s a surprise bonus gift that’s priceless in our opinion. And be assured that you may keep this gift, along with the others worth over $150, if you're not completely satisfied with The Robert Collier Letter Book.

Click here to instantly download The Letter Book now!